Friday, July 16, 2010

Baskin-Robbins Retires French Vanilla

Baskin-Robbins Retires French Vanilla
by Mike Krumboltz

Baskin-Robbins is making a few changes. The ice cream retailer, famous for its 31 flavors, has announced that five of the flavors are going into what it calls "deep freeze." Think of it as the ice cream equivalent of forced retirement.

The five flavors on the cusp of retirement include Campfire S'mores, Apple Pie a La Mode, Caramel Praline Cheesecake, Superfudge Truffle, and, in a sign that no flavor is safe, French Vanilla. French Vanilla! No word yet on the new flavors.

This isn't the first time the ice cream outlet has put flavors in deep freeze. In the past, they have retired such flavors as "Lunar Cheesecake" (released in 1969, after the United States put a man on the moon), and in 1996, "Saxy Candidate" (in honor of Bill Clinton, then known more for his love of jazz music than of ladies).

Those flavors were pretty famous, as far as ice cream goes. Some lesser-known varieties have also disappeared from Baskin-Robbins over the years. For example, according to the company's official site, "Condorman Crunch" — named after the flop 1981 movie "Condorman" — was around for a while. Equally bizarre: the "Temptation Island" flavor, named after the trashy reality TV show of the same name. Both flavors are now in deep freeze, and we doubt they'll ever escape.

"French Vanilla" is, of course, a whole other ball of ice cream. It's a classic. In fact, it is far and away the most popular ice cream flavor in Yahoo! Search. FYI, Baskin-Robbins: You may be retiring a hit before its time...

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