Thursday, January 27, 2011

Former Director of PGCPS Parent Liaison Program to Head Up Department of Communications for Alexandria City Public Schools

Alexandria City Public Schools (ACPS) Superintendent Morton Sherman is pleased to announce the appointment of Kelly L. Alexander to the position of director of community/school partnerships and communications.

"Ms. Alexander has a unique combination of community relations and communications experience that will be essential to successfully engaging the public in the transformation taking place in Alexandria City Public Schools," Dr. Sherman said.

She will assist the superintendent in the development, integration and implementation of the division's public/media relations, business partnerships and community outreach programs as a member of the Office of Strategic Initiatives and Community Outreach team. Ms. Alexander has nearly 20 years of communications experience, with expertise in media relations and public relations. She has led communications efforts for both nonprofit and corporate communications teams.

Ms. Alexander most recently served as the community outreach officer for Prince George's County Public Schools, where she initially began as the public information officer. During her six-year tenure, she developed and implemented strategies for internal and external communications between all stakeholders regarding parental engagement in schools. She created award-winning public awareness and marketing campaigns for this large urban school district, including The Communicator Award of Distinction for Media Placement (2005), The Communicator Award Honorable Mention (2005) for the 2004 PGCPS Annual Report and The MarComm Creative Award (2006) for the YES-Be cool, go to school! Public Awareness Campaign. Ms. Alexander created the district's successful "Everything You Need to Succeed" marketing campaign to highlight educational opportunities and student successes. She supervised more than 100 Parent Liaisons helping to engage thousands of parents each year in educational workshops, school events and classroom observations.

Prior to working in education, Ms. Alexander supported the corporate communications efforts of the National American Red Cross as a media relations manager and associate. She oversaw the national media launch of several life-saving programs and a myriad of national media tours and interviews at the American Red Cross. She also worked in community affairs for Prudential HealthCare of the Mid-Atlantic and in media relations for The George Washington University Medical Center.

Ms. Alexander earned her Bachelor's Degree in Journalism at The George Washington University.

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